CMO Collective Series
14 July 2026 | 11:00 AM–2:00 PM MYT
St. Regis, Kuala Lumpur
AgendaA roundtable where Southeast Asia’s marketing leaders unite to explore how the evolution from SEO to GEO, real-time data architecture, and agentic intelligence are converging to redefine brand visibility, orchestrating hyper-personalized customer experiences that power the next generation of resilient, high-performing enterprises.
AI platforms are now the primary tool for brand discovery among customers. As this fundamental shift transforms the marketing landscape, how can CMOs successfully ensure brand visibility, differentiation, and trust in AI-driven environments?
Fewer than half of organizations state their data quality is currently adequate for AI. As this foundational gap transforms how we approach hyper-personalization, how can CMOs successfully move from fragmented data to real-time customer journeys that truly convert?
Agentic AI is rapidly liberating marketing teams from execution loops, allowing them to focus entirely on high-value strategic work. As this operational shift transforms the marketing landscape, how can CMOs successfully pivot their leadership from managing campaigns to architecting whole-ecosystem experiences?
Networking session
Introductions
Insights on current AI-use cases and landscape
CMO discussion topics:
